GetJacked and adjoe Partner to Direct $2B Gaming Ad Spend Into Shopify Loyalty
New advertiser-funded model eliminates merchant costs while tapping gaming studios' massive advertising budgets for customer rewards.
GetJacked has announced a global partnership with adjoe to redirect $2 billion in annual gaming advertising demand into loyalty programs for Shopify merchants. The arrangement represents a structural shift in how merchant loyalty operates, funded entirely by third-party advertisers rather than by the merchants themselves.
The partnership addresses a growing challenge in ecommerce: customer acquisition costs have reached levels many businesses consider unsustainable. By channeling gaming studios' advertising budgets through a loyalty framework, the model creates an alternative funding source for rewards programs while maintaining merchant participation.
The loyalty structure incorporates Progressive Rewards, a mechanism designed to align the interests of shoppers, merchants, and gaming studios within a single system. Rather than merchants bearing the cost of customer retention incentives, advertisers fund the rewards in exchange for customer engagement. This arrangement allows gaming companies to access Shopify's merchant base while reducing the direct cost burden on retailers.
The partnership taps into adjoe's position as a gaming advertising network with substantial demand for customer engagement channels. By routing that advertising demand toward merchant loyalty programs, GetJacked creates a two-sided marketplace where gaming studios gain access to engaged consumers and merchants receive subsidized loyalty tools.
For the broader ecommerce ecosystem, the model presents an alternative to traditional loyalty funding mechanisms. As customer acquisition costs continue rising across retail, advertiser-funded approaches could reshape how merchants think about customer retention spending. The structure also raises questions about data sharing, consumer privacy, and how gaming advertisers will measure return on their loyalty program investments.
The announcement comes at a time when Shopify merchants face mounting pressure to compete on customer lifetime value while managing marketing budgets. This partnership offers one potential path for merchants to maintain loyalty programs without absorbing full costs themselves.